Siyaram Suitings & Shirtings
Brand
Siyaram
Category
Apparel - Suitings & Shirtings
Media Specialist Agency
Purple Spot Media
Campaign
Promotion of J.Hampstead, Royal Linen, Mistair and Siyaram Brand in around 50 Cities of Madhya Pradesh and Chhattisgarh. Also in-shop branding of these brands in retail segment.
Objectives
- To extend brand awareness of Siyaram
- To establish visibility and recall ratio at Point-of-Purchase
Target Audience
Premium segment for Suiting & Shirting Fabrics
Cities Covered
Indore, Bhopal, Raipur, Bhilai, Bilaspur, Gwalior, Jabalpur, Khandwa, Khargone, Ujjain, Dewas, Guna and Dhar
Implementation
In-shop branding in around 300 retail stores using glow sign boards and printed vinyl on sun boards.
Result
The strategic retail solutions provided by us resulted in constant exposure, better brand recognition and increased footfalls for all four brands of Siyaram.
