Makers by Raymond
Brand
Makers by Raymond
Category
Apparel - Suitings & Shirtings
Media Specialist Agency
Purple Spot Media
Campaign
Promotion of Makers brand in around 30 Cities of Madhya Pradesh and also in-shop branding of Makers in retail segment.
Objectives
- To extend Makers brand awareness
- To Increase footfalls in retail stores
- To establish visibility and recall ratio at Point-of-Purchase
Target Audience
Economic segment for Suiting & Shirting Fabrics
Cities Covered
Indore, Bhopal, Khandwa, Khargone, Ujjain, Dewas, Guna and Dhar
Implementation
In-shop branding in around 200 retailer stores using glow sign boards and printed vinyl on sun boards.
Result
The well-planned retail solutions suggested and implemented by us resulted in constant exposure of the brand and enhanced brand recognition, ultimately increasing footfalls and sales.
