National Steel & Agro Limited
Brand
Kolormetal
Category
Constructions
Media Specialist Agency
Purple Spot Media
Campaign
Pan-India promotion of Kolormetal, a National Steel and Agro Limited's brand.
Objectives
- To extend Kolormetal brand awareness in major Industrial areas
- To increase brand recall among the relevant audience
Target Audience
- Metal sheet users
- Under construction business houses and industries at specified locations
States Covered
Madhya Pradesh, Chhattisgarh, Gujarat, Maharashtra, Uttarakhand, Jharkhand, Orissa and Himachal Pradesh
Implementation
We placed colored profile sheets, covering major industrial areas in all these 8 states where bulk construction of industries was taking place.
Result
The OOH Campaign resulted in constant exposure of the brand Kolormetal and enhanced brand
recognition where majority of new constructions were taking place .
