Kriti Cooking Oil
Brand
Kriti Cooking Oil
Category
FMCG
Media Specialist Agency
Purple Spot Media
Campaign
Promotion of Kriti Cooking Oil across Madhya Pradesh (M.P.)
Objectives
- To increase Kriti's brand awareness
- To establish higher visibility and recall ratio throughout M.P.
Target Audience
- Refined Soya Oil users across M.P
- Existing consumers of cooking Oil
Cities Covered
Indore, Bhopal, Jabalpur, Gwalior, Sagar, Ujjain and Dewas
Implementation
Kriti being an FMCG client, majority of billboards were placed on the busy streets of the towns or near main market area to enhance visibility and attract maximum eyeballs.
Result
The OOH Campaign resulted in constant exposure of the brand and enhanced brand recognition, ultimately boosting sales.
