Mahakosh Cooking Oil
Brand
Mahakosh Cooking Oil
Category
FMCG
Media Specialist Agency
Purple Spot Media
Campaign
Promotion of Mahakosh Cooking Oil products in tier-2 and tier-3 cities of Madhya Pradesh.
Objectives
- To increase brand awareness and brand visibility for Mahakosh cooking oil
- To establish better vendor management in M.P.
Target Audience
- Refined Soya Oil users across M.P
- Existing consumers of cooking Oil
Cities Covered
Dewas, Ujjain, Sagar, Shahdol, Khandwa, Burhnpur, Neemuch, Mandsaur, Shivpuri, Guna, Ashoknagar, Damoh, Balaghat, Anuppur, Nagda, Ratlam, Dhar, Narsinghpur, Mandla, Hoshangabad, Madla and Itarsi
Implementation
Focusing on the client's objective, majority of billboards were identified in the upcountry markets, near mandi, where the brand was constantly exposed to the relevant audience.
Result
The strategic placement of outdoors resulted in constant exposure of the brand, enhanced brand recognition and increased sales.
