National Steel & Agro Limited

Brand
Kolormetal

Category
Constructions

Media Specialist Agency
Purple Spot Media

Campaign
Pan-India promotion of Kolormetal, a National Steel and Agro Limited's brand.

Objectives

  • To extend Kolormetal brand awareness in major Industrial areas
  • To increase brand recall among the relevant audience

Target Audience

  • Metal sheet users
  • Under construction business houses and industries at specified locations

States Covered
Madhya Pradesh, Chhattisgarh, Gujarat, Maharashtra, Uttarakhand, Jharkhand, Orissa and Himachal Pradesh

Implementation
We placed colored profile sheets, covering major industrial areas in all these 8 states where bulk construction of industries was taking place.

Result
The OOH Campaign resulted in constant exposure of the brand Kolormetal and enhanced brand recognition where majority of new constructions were taking place .

Campaign
Campaign
Campaign
Campaign
Campaign
Campaign