Mahakosh Cooking Oil

Brand
Mahakosh Cooking Oil

Category
FMCG

Media Specialist Agency
Purple Spot Media

Campaign
Promotion of Mahakosh Cooking Oil products in tier-2 and tier-3 cities of Madhya Pradesh.

Objectives

  • To increase brand awareness and brand visibility for Mahakosh cooking oil
  • To establish better vendor management in M.P.

Target Audience

  • Refined Soya Oil users across M.P
  • Existing consumers of cooking Oil

Cities Covered
Dewas, Ujjain, Sagar, Shahdol, Khandwa, Burhnpur, Neemuch, Mandsaur, Shivpuri, Guna, Ashoknagar, Damoh, Balaghat, Anuppur, Nagda, Ratlam, Dhar, Narsinghpur, Mandla, Hoshangabad, Madla and Itarsi

Implementation
Focusing on the client's objective, majority of billboards were identified in the upcountry markets, near mandi, where the brand was constantly exposed to the relevant audience.

Result
The strategic placement of outdoors resulted in constant exposure of the brand, enhanced brand recognition and increased sales.

Campaign
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